I am Emar Vegt, strategic design leader helping businesses improve their design performance with Design Well.
Before that, I was the Benelux head of Experience Strategy & Design lead at Mirabeau / Cognizant.
With 15 years of design experience (beginning with Industrial Design at Eindhoven University of Technology), of which about 8 in progressively larger lead roles, I have come to realize that I provide most value by serving as an interface between business, users, design and technology. On one side, I do that by explaining, or rather showing the value of human centric design to non-designers. On the other side I inspire designers to not only become great craftsmen and -women, but also to become aware and curious about the business context and purpose of their work. I do this every day, both in conversations with internal stakeholders as well as with prospective or existing clients. The high standards I set for myself and my perseverance mean I don’t settle when things get tough but remain dedicated and positive.
As a strategic creative lead, I have worked in a variety of industries including automotive, corporate banking and logistics/agri-production. In each case I was responsible for the conceptual direction, design process, collaboration with business stakeholders and the design team activities and quality. Acquiring the necessary domain knowledge to fluently engage with experts, digging deep to research and understand a problem and then working with a multidisciplinary team from multiple companies towards a transformative and lasting solution is something I enjoy greatly.
My personal interest is in the combination of senses in the design of interactive products, especially in the integration of sound in design. Occasionally I take freelance sound design challenges or art projects next to my ‘day job’.
Huh? Sound design?
In a majority of today’s interactive products, the emphasis is on the visual channel. No wonder, our eyes can gather a tremendous amount of information. In many cases however, there are so many visual impulses that the visual channel becomes overburdened. Using other modalities, such as auditive or tactile ones, results in a more balanced distribution of information, making better use of our sensorial capabilities. If information that is not necessarily visual is communicated otherwise, the things that do need to be visual can receive our full attention.