Sound design & consulting for smart bicycle bell: Rbell

Two entrepeneurs approached me with an idea: create a smart bell for road bikes / racing bicycles.

A bell that is capable of triggering the right reaction from other road users even when approaching at 50 km/h. The idea was to use digital electronics to be able to separate the activation button from the rest of the device, so that both can be put in their optimal position on the bicycle. In addition, the sound could be shaped exactly as needed and auxiliary functions could be added.

Their question to me: create all the sounds, cooperatively define their behaviour and the interaction and give advice on the acoustic hardware design.

The innovative product named Rbell is expected to launch on Kickstarter in September 2019.